Copywriting & Content
I managed a three-month fundraising campaign for Ecology Action that included sponsored content in a local news outlet, highlighting the organization's impact in active transportation and sustainable mobility. This work included writing three articles to drive brand awareness and donor engagement.
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Riding the Electric Wave: Navigating the Road to E-bike Safety in Santa Cruz
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Biking to Belong: The Ripple Effect of One Free Bike in Santa Cruz
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This end of year campaign spurred a website refresh, and I led on copywriting and content creation for the new Ecology Action site.
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Advocates for Better Health (ABH) is my longest-running freelance client. I function as their marketing strategist, lead on social media and email campaigns, and copywriting for their website. Their bi-weekly email boasts a consistent 30% open rate, and after creating a new LinkedIn page in January of 2025, it has grown by 400% in less than a year.
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In 2019, I was diagnosed with breast cancer at the young age of 27. Though writing is part of my job, it's also how I make my way through the world. I put pen to paper to catalogue the good, the bad, and the ugly during my years of treatment and the aftermath of navigating cancer as a young adult. Though profoundly personal, I made it public, and it found a following of other women on a similar journey.
Website Development
Skyline Recovery came to me to build a new website to match their growing brand and services for treatment for addiction and co-occurring disorders. This was a passion project because of my background in mental health and my continued passion for access to mental health services. This website build included competitor research, copywriting, web design, SEO strategy, mobile optimization, and collaboration with subject matter experts and a photography team.
541 Esthetics is the premiere skincare and facial spa in Bend, OR. This website was developed in tandem with a brand relaunch. I worked with a photographer for imagery on the site and translated the warm, friendly and relaxed feeling of the spa into copy, hues and flow of the website.
Jennifer Miles is one of the most trusted pelvic floor therapists in Bend, OR. As she launched her own practice, she wanted a website that immediately embraced potential patients with warmth and comfort. I created her website and copy to easily convert website visitors to paying patients.